Myriam Berg, the Managing Director of Erfurter Verkehrsbetriebe AG (EVAG) for the past 11 years, sat down with us for a video interview. In it she shares the inside story on the run-up to and official roll-out of the FAIRTIQ app, and talks about what it has been like working with the FAIRTIQ team.
"It was important for me to work with a partner who didn't come to a trade fair with just a click dummy but had come up with a workable solution. FAIRTIQ ticked this box because its solution is already up and running across Switzerland." Myriam Berg
Read an excerpt from the interview below:
FAIRTIQ: Why did you choose FAIRTIQ?
Myriam Berg:That's an easy one. When I travel, I like it to be hassle-free. It is not the ticket we want to sell but the journey, the mobility.
FAIRTIQ: How does the FAIRTIQ app benefit your customers?
Myriam Berg:For our passengers, the advantage of this solution is that it does all the work for them. Buying a ticket via the app is much easier, especially for our older customers, than using a ticket machine. All they have to do is swipe the Start button before they board and swipe the Stop button once they have arrived at their destination.
FAIRTIQ: How did the FAIRTIQ launch go?
Myriam Berg: At EVAG we decided for a two-phase roll-out of the FAIRTIQ app. First, we conducted a market test in Erfurt, then we brought all other public transport providers in Thüringen on board.
FAIRTIQ: What do you particularly like about the FAIRTIQ app?
Myriam Berg: This combination of public transport and IT expertise, FAIRTIQ has it all under control. The team helped us iron out a few wrinkles when we weren't sure what direction to take. FAIRTIQ would say, "We've done this before, so here's what we think you should do…".
FAIRTIQ: What other advantages does the FAIRTIQ solution offer?
Myriam Berg: Thanks to FAIRTIQ, we will be able to do away with, or at least not replace, our on-board ticket machines next year. This will save us millions.
FAIRTIQ: How do you see the future of mobile ticketing in Germany?
Myriam Berg: I could well imagine that FAIRTIQ will become the public transport ticketing standard in Germany.
FAIRTIQ: Your project recently won the German Mobility Award. What does this accolade mean to you?
Myriam Berg: I am extremely proud. It shows that our decision to go with this solution was the right one.
FAIRTIQ: What would you say to other public transport providers that are thinking about introducing mobile ticketing?
Myriam Berg: Be brave and just do it. We have first-hand experience that it is totally possible to achieve swift solutions incrementally. All these small steps combine to create a cohesive whole. Give it a try!
Contact us and get going straightway
Contact our public transport experts and take the first step towards a simpler ticketing solution for your region. Thanks to FAIRTIQ's innovative check-in/check-out technology, you can launch within a matter of weeks, with zero hardware investments.With FAIRTIQ, you benefit from an impressive partner network, as well as bespoke marketing campaigns and targeted market analyses that give you a deeper and more accurate insight into your passengers' needs.
Business Development Director