Employers and large institutions are often interested in encouraging public transport use for reasons ranging from reducing costs related to fleet vehicles or taxis for intraday business trips, enhancing employee benefits to meeting environmental or regulatory requirements. Or more simply because the parking lot is full!
Buying passes when employees do not travel to work every day can get costly and needlessly onerous to administer.
FAIRTIQ’s features make it a perfect tool to help businesses encourage public transport use.
Instead of purchasing and handling public transport passes, the business can focus on subsidising only specific trips and process public transport credits electronically. These features help obtain the desired behaviour and broaden benefits to employees, customers and visitors at lower cost.
Employers can provide a monthly credit to users, but can also establish different rules for each type of trip. For example, trips to work and between company sites are free and charged to the company’s account. Discretionary trips are charged to the employee’s credit card, and each employer can decide whether to provide a credit or percentage off as an employee benefit.
It is easy to add and remove participating staff, and FAIRTIQ provides reports that can be automatically downloaded into enterprise systems.
The public transport agency can choose its level of involvement, from just accepting FAIRTIQ as a method of payment and accepting regular payments for its services, to being an active partner.
Reports can be used to prepare submissions to government agencies or ESG organisations, or internally to inform decision makers.
FAIRTIQ offers a flexible platform for B2B collaboration, which can generate new funding.
Businesses who want to encourage public transport use to their site - for environmental reasons or simply because the parking lot is full - can also use FAIRTIQ to provide targeted promotions. Businesses can also use FAIRTIQ to reward their customers with a transit benefit even without a motive to reduce car travel.