When roadworks led to the closure of a key corridor in the Canton of Vaud, Switzerland, TRAVYS (PTO) and the Canton of Vaud, the local transport authority (LTA), didn't just detour road traffic: they recognised an opportunity to boost modal shift to rail.
With FAIRTIQ's smart ticketing technology, public transport became the fastest, easiest option. The result? A 46x surge in short-distance train journeys during the campaign, with long-distance travel habits partially maintained even after the construction cleared. Proof that disruption, when supported by the right measures, can drive lasting change.