FAIRTIQ Blog

TOPIQ #4: Mobile-first, not mobile-only: how Denmark redesigned national ticketing around every traveller

Written by Yasmine Bounasse | PR & Events | August 11, 2026

πŸ“… Tuesday, 8 September 2026 | 🌍 Online

 

What if mobile-first wasn’t the starting point, but the result of designing ticketing around travellers?

When Rejsekort & Rejseplan A/S set out to replace Denmark’s national ticketing system, it started with a simple question: what experience do different travellers need, and which channels can best serve them?

The result is a nationwide Pay-As-You-Go ecosystem powered by FAIRTIQ. The Rejsekort app delivers the full digital experience, while the Basiskort Tap solution provides an accessible alternative, both running on the same FAIRTIQ PAYG platform.

Within just 20 months, more than 85% of Rejsekort transactions had shifted to the app, with mobile customer satisfaction above 90%. At the same time, the move to mobile is reducing hardware and lifecycle costs, contributing to significant projected savings over the next decade.

In this 30-minute webinar, you'll discover:

  • How to design a PAYG channel strategy around different traveller needs, rather than treating mobile, card and other channels as separate technology projects.

  • How Mobile Pay-As-You-Go can become the majority channel by delivering a simpler, richer passenger experience that drives adoption and customer satisfaction - without making mobile the only way to travel.

  • How a complementary Tap solution can ensure accessibility without recreating the cost and complexity of a traditional card-based system.

  • How one PAYG platform can improve the customer experience while simplifying operations and changing the economics of ticketing, with fewer validators, lower infrastructure and lifecycle costs, and faster innovation across channels

 

Details

πŸ—“οΈ Date: Tuesday, 08.09.2026

πŸ•œ Time: 2:30pm

πŸ—£οΈ Speakers: Katrine Maria Krzeminski, Rejsekort & Rejseplan A/S

🎀 Moderator: Sarah Collard, Head of Strategic Accounts, FAIRTIQ

🌍 Language: English

πŸ“ Where: Online

 

Register for the live webinar