The Occitanie regional council, Région Occitanie, and SNCF Voyageurs Occitanie wanted to encourage more 18–26-year-olds to travel by train. The challenge was finding a solution that would offer young people the flexibility they want without putting extra strain on their often tight budgets. In 2021, Occitanie turned to FAIRTIQ and its innovative check-in/check-out technology. Together, they trialled a model that offers free travel after a number of paid journeys. The reliable and easy-to-use incentive hit the bull’s-eye.