Replacing a legacy ticketing system is about much more than choosing the next piece of technology. It is an opportunity to rethink how passengers access public transport, how ticketing channels work together and how your organisation can build a simpler, more adaptable fare collection ecosystem for the future.
The Mobile-First Playbook explores 5 strategic lessons for public transport authorities planning a ticketing modernisation. Drawing on Denmark’s nationwide transformation from a card-based system to a mobile-first Pay-As-You-Go ecosystem, the white paper looks beyond technology to the decisions that can make large-scale ticketing transformation work.
Discover how public transport authorities can put customer experience at the heart of their ticketing strategy, combine digital and physical channels effectively, reduce procurement risk and create a shared operational foundation that can evolve with changing passenger and network needs.
The playbook explores how to:
approach legacy ticketing system replacement from a customer-first perspective
build complementary ticketing channels without creating unnecessary complexity
use Mobile Pay-As-You-Go (MPAYG) as part of an accessible, future-ready ticketing ecosystem
structure procurement around outcomes, learning and long-term adaptability
turn ticketing modernisation into an organisation-wide transformation rather than simply another IT project
The next generation of public transport ticketing starts with the right strategic choices.
Download the white paper to discover the 5 lessons behind Denmark’s mobile-first transformation – and what they could mean for your network.