What if nationwide ticketing could become simpler, more inclusive and less dependent on physical infrastructure?
Denmark has built the world’s first nationwide Pay-As-You-Go ecosystem combining mobile and card-based travel on one platform. Today, more than 90% of Rejsekort transactions take place via the mobile app, while a complementary card ensures public transport remains accessible to everyone.
Discover the strategy behind Denmark’s transformation and what other transport authorities can learn from it.