Mobile-first, not mobile only: how Denmark designed national ticketing around every traveller

What if nationwide ticketing could become simpler, more inclusive and less dependent on physical infrastructure?

Denmark has built the world’s first nationwide Pay-As-You-Go ecosystem combining mobile and card-based travel on one platform. Today, more than 90% of Rejsekort transactions take place via the mobile app, while a complementary card ensures public transport remains accessible to everyone.

Discover the strategy behind Denmark’s transformation and what other transport authorities can learn from it.