Flexible Pricing Innovation to Boost Ridership

Public transport must be at the forefront of urban recovery

As we lurch towards a recovery from the pandemic, cities are coming back to life. The good news for public transport, which declined by as much as 90 percent in London, is that travellers are returning. Globally, ridership is back to 80 percent of 2019 numbers.

Research by the World Resources Institute found that a thriving public transport network is crucial for a host of social, economic, and environmental concerns. Public transport can and should be a means of sustainable and equitable access to jobs, education, healthcare, shopping, and entertainment.