Data analytics

Public transport analytics for smarter decision making

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Insights

Gain insights into real travel patterns and network performance to support your planning

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Demand patterns

Understand how passengers move across your network.
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Impact measurement

Measure how pricing or service changes affect usage and performance.
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Operational optimisation

Use real data to improve timetables, allocate resources and reduce inefficiencies.
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Strategic planning

Turn data into clear insights that support planning and long-term strategy.
Tools

Turn data into insights

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Interactive dashboards

Monitor travel patterns through intuitive dashboards to understand demand and identify opportunities to improve your services. 
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In-app surveys

Understand the customer experience with feedback from travellers through surveys in the FAIRTIQ app and monitor service quality with real-time insights.
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Integrated data analysis

Combine automatic passenger counting (APC) data with Mobile Pay-As-You-Go (MPAYG) data to get a complete picture of network usage and understand demand, travel patterns and system performance.
Resources for operators

Data insights from the field

Explore how transport operators use data to improve planning and decision-making.

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Public transport insights, straight to your inbox

Receive the latest FAIRTIQ updates, industry insights and practical perspectives on mobile ticketing, analytics and mobility innovation.

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FAQ

Everything you need to know about FAIRTIQ data analytics

What are public transport data analytics?

Public transport data analytics use travel patterns to understand passenger needs, demand patterns and system performance, helping operators improve planning, optimise services and make informed decisions.

What can transport operators learn from FAIRTIQ analytics?

Operators gain insights into demand patterns, route usage and peak times. These insights help optimise schedules, improve resource allocation and evaluate the impact of pricing or service changes.

How does FAIRTIQ provide data insights?

FAIRTIQ combines mobile ticketing data, passenger feedback and additional sources such as APC data to generate clear insights through dashboards and reports, giving operators a detailed view of network usage.

Is FAIRTIQ data GDPR compliant?

Yes. FAIRTIQ complies with the EU General Data Protection Regulation (GDPR) and all applicable local laws. Data is processed securely and only used for defined purposes such as journey calculation and service improvement.