Test and optimise public transport pricing with real data

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Why transport operators are rethinking fare strategies

Passenger demand is becoming more varied, while many fare structures remain difficult to adapt.

FAIRTIQ enables transport operators to test and evaluate flexible tariff models using real travel data. Measure the impact of pricing changes, understand travel patterns and make informed decisions before wider implementation. 

Tariff innovation - Graphic

Test and optimise your pricing strategy

Fare capping

Offer simple, transparent pricing with automatic caps based on your local tariff system.

Off-peak incentives

Encourage travel outside peak hours to reduce congestion and make better use of network capacity.

Behaviour-based rewards

Influence travel patterns through incentives and targeted rewards.

Distance-based pricing

Provide clear, usage-based pricing that increases transparency and trust.

Pilot-friendly models

Test new pricing concepts in real conditions and evaluate results before scaling.

A comprehensive platform to support flexible fare strategies

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Supports a wide range of tariff models
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Proven in multiple regions across Europe
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Integrates into your existing tariff structure
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GDPR-compliant data and insights

See how operators are evolving their fare strategies

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Rejsekort & Rejseplan A/S • Case Study

How Denmark built the world’s first nationwide PAYG ecosystem

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TRAVYS & Canton of Vaud • Case Study

From roadblocks to ridership: turning disruption into lasting change

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Zlín Region • Case Study

Zlín proves simple ticketing can change how people travel

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CiCoBW • Case Study

One framework, 19 fare areas: how Baden-Württemberg made regional ticketing feel seamless

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A-Welle • Case Study

Discounts that pay off: how A-Welle turned smarter fares into more journeys and revenue

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HAVAG • Case Study

Reward now, grow revenue: how HAVAG made loyalty pay off

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SNCF Voyageurs Occitanie • Case Study

From 1,000 to 57,000: how Occitanie got young travellers back on board

A structured approach to tariff innovation and simplification

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1. Define your goals

Set clear objectives such as improving efficiency, increasing revenue or managing demand.

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2. Design your tariff

Create and customise pricing models with support from FAIRTIQ tools and experts.

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3. Pilot and evaluate

Test new tariffs in real conditions and track performance in real time.

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4. Scale what works

Roll out successful models across your network based on real data.

Explore new approaches to public transport pricing

Modernise your pricing strategy with a flexible, data-driven approach.

What our partners are saying about FAIRTIQ

“Public transport companies are like tankers: a little ponderous and rather slow. FAIRTIQ, on the other hand, would be better compared to a speedboat!”

“FAIRTIQ brings the transport industry together - beyond regional and national limits. We get to talk to other companies who we would otherwise have no contact with and find out about their challenges and initiatives.”

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Karin Schwizer

Project Manager Product Development at Appenzeller Railways AG, Switzerland

“We chose FAIRTIQ as our partner four years ago because we wanted to attract more infrequent passengers to public transport. And that's exactly why we needed a solution that is so radically simple.”

Christian Hillbrand
Christian Hillbrand

CEO at Vorarlberg Transport Association, Austria

“Swiss transport has a good reputation beyond the country's borders, which has also preceded the FAIRTIQ ticketing system. As a southern German company, we are reliant on a functioning, tried-and-tested check-in/check-out procedure that offers the customer the best price and is simple, modern and innovative for us to handle. And with FAIRTIQ we are opening the door to neighbouring countries - a real win-win!”

Frank Bärnighausen
Frank Bärnighausen

CEO at Regional Transport Association Lörrach, Germany

“FAIRTIQ in three words? - Fast, straightforward, customer-oriented!”

Andreas Voelker
Andreas Völker

Head of Marketing, Sales and Customer Service at Hallesche Verkehrs AG, Germany

Everything you need to know about tariff innovation

What is tariff innovation in public transport?

Tariff innovation is the process of designing, testing and evaluating new pricing models to better reflect passenger demand, travel patterns and policy objectives.

How does FAIRTIQ support tariff innovation?

FAIRTIQ enables operators to design, test and evaluate flexible tariff models using real travel data. Operators can measure the impact of pricing changes, understand passenger behaviour and make informed decisions before wider implementation.

Can FAIRTIQ test tariffs before rollout?

Yes. FAIRTIQ supports pilot projects that allow operators to evaluate new tariff models in real operating conditions before rolling them out across the network. Solutions such as FTQ Lab help validate pricing concepts using real passenger data.