Test new concepts in a controlled environment using real passenger journeys.
With FTQ Lab, you can test new ticketing concepts before rolling them out fully across your network.
Run targeted trials with clearly defined passenger groups and compare outcomes in a controlled environment.
Monitor adoption, travel patterns and experiment performance through live dashboards.
Build on a pilot approach trusted by transport operators to validate ticketing concepts before scaling.
Convince stakeholders with data
Reduce political and operational risk
Strengthen funding applications
Prove ROI before scaling
Make strategic decisions backed by real user behaviour
Test fare capping, flat rates, dynamic pricing and off-peak incentives before introducing them across your network.
Experiment with behavioral incentives, push notifications and in-app messaging to understand what drives adoption and repeat travel.
Measure the impact of acquisition, activation and retention campaigns using real-world passenger data.
Evaluate targeted incentives that encourage passengers to travel outside peak periods and optimise network capacity.
Define your objectives, test groups and success metrics.
Run the pilot in real conditions and measure the impact using real travel data.
Roll out successful concepts across your network with confidence.
“FAIRTIQ brings the transport industry together - beyond regional and national limits. We get to talk to other companies who we would otherwise have no contact with and find out about their challenges and initiatives.”
Project Manager Product Development at Appenzeller Railways AG, Switzerland
“We chose FAIRTIQ as our partner four years ago because we wanted to attract more infrequent passengers to public transport. And that's exactly why we needed a solution that is so radically simple.”
CEO at Vorarlberg Transport Association, Austria
“Swiss transport has a good reputation beyond the country's borders, which has also preceded the FAIRTIQ ticketing system. As a southern German company, we are reliant on a functioning, tried-and-tested check-in/check-out procedure that offers the customer the best price and is simple, modern and innovative for us to handle. And with FAIRTIQ we are opening the door to neighbouring countries - a real win-win!”
CEO at Regional Transport Association Lörrach, Germany
“FAIRTIQ in three words? - Fast, straightforward, customer-oriented!”
Head of Marketing, Sales and Customer Service at Hallesche Verkehrs AG, Germany
Talk to our team about designing a pilot project that helps you validate new ticketing concepts before rollout.
increase in revenue
of users are happy with the app solution
Explore learnings, results and best practices from real-world implementations.
Everything you need to know about FTQ Lab
FTQ Lab is FAIRTIQ’s pilot platform for transport operators. It allows operators to pilot tariffs, incentives and communication strategies with real users before scaling them across the network.
FTQ Lab supports pilot projects for fare models, marketing campaigns and passenger incentives.
By validating new ticketing concepts with real passengers and data,FTQ Lab app enables operators to validate ideas before full rollout, reducing financial and operational risk.