A pilot platform for Mobile Pay-As-You-Go and tariff innovation

Test new concepts in a controlled environment using real passenger journeys.

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A data-driven approach to ticketing innovation

With FTQ Lab, you can test new ticketing concepts before rolling them out fully across your network.

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Controlled pilot projects

Run targeted trials with clearly defined passenger groups and compare outcomes in a controlled environment.

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Real-time insights

Monitor adoption, travel patterns and experiment performance through live dashboards.

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Proven methodology

Build on a pilot approach trusted by transport operators to validate ticketing concepts before scaling.

Turn insights into action

  • Convince stakeholders with data

  • Reduce political and operational risk

  • Strengthen funding applications

  • Prove ROI before scaling

  • Make strategic decisions backed by real user behaviour

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Validate new tariff models and passenger incentives before rollout

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Tariff innovation

Test fare capping, flat rates, dynamic pricing and off-peak incentives before introducing them across your network.

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Passenger engagement

Experiment with behavioral incentives, push notifications and in-app messaging to understand what drives adoption and repeat travel.

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Marketing campaigns

Measure the impact of acquisition, activation and retention campaigns using real-world passenger data.

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Peak-time management

Evaluate targeted incentives that encourage passengers to travel outside peak periods and optimise network capacity.

A simple path from idea to validated results

1. Plan your pilot

Define your objectives, test groups and success metrics.

2. Launch and evaluate

Run the pilot in real conditions and measure the impact using real travel data.

3. Scale what works

Roll out successful concepts across your network with confidence.

Hear from our partners

“Public transport companies are like tankers: a little ponderous and rather slow. FAIRTIQ, on the other hand, would be better compared to a speedboat!”

“FAIRTIQ brings the transport industry together - beyond regional and national limits. We get to talk to other companies who we would otherwise have no contact with and find out about their challenges and initiatives.”

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Karin Schwizer

Project Manager Product Development at Appenzeller Railways AG, Switzerland

“We chose FAIRTIQ as our partner four years ago because we wanted to attract more infrequent passengers to public transport. And that's exactly why we needed a solution that is so radically simple.”

Christian Hillbrand
Christian Hillbrand

CEO at Vorarlberg Transport Association, Austria

“Swiss transport has a good reputation beyond the country's borders, which has also preceded the FAIRTIQ ticketing system. As a southern German company, we are reliant on a functioning, tried-and-tested check-in/check-out procedure that offers the customer the best price and is simple, modern and innovative for us to handle. And with FAIRTIQ we are opening the door to neighbouring countries - a real win-win!”

Frank Bärnighausen
Frank Bärnighausen

CEO at Regional Transport Association Lörrach, Germany

“FAIRTIQ in three words? - Fast, straightforward, customer-oriented!”

Andreas Voelker
Andreas Völker

Head of Marketing, Sales and Customer Service at Hallesche Verkehrs AG, Germany

Turn your ideas into evidence with FTQ Lab

Talk to our team about designing a pilot project that helps you validate new ticketing concepts before rollout.

FAIRTIQ technology proven in practice

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HAVAG • Case Study

HAVAG tested new incentives with FTQ Lab and found that immediate rewards increased revenue by 20%.

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Rejsekort & Rejseplan A/S • Case Study

How a large-scale pilot led to nationwide implementation

Explore insights from recent pilot projects

Explore learnings, results and best practices from real-world implementations.

Everything you need to know about FTQ Lab

What is the FTQ Lab app?

FTQ Lab is FAIRTIQ’s pilot platform for transport operators. It allows operators to pilot tariffs, incentives and communication strategies with real users before scaling them across the network.

What can I test with FTQ Lab?

FTQ Lab supports pilot projects for fare models, marketing campaigns and passenger incentives.

How does FTQ Lab reduce risk?

By validating new ticketing concepts with real passengers and data,FTQ Lab app enables operators to validate ideas before full rollout, reducing financial and operational risk.