Marketing

Grow ridership with data-driven marketing and smart nudging

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Benefits

Public transport marketing based on real insights

Public transport operators face increasing pressure to grow ridership while working with limited budgets, fragmented communication channels and growing competition from other mobility providers.

FAIRTIQ helps you plan and optimize campaigns based on real data, not assumptions.

Passenger lifecycle

Support every stage of the passenger journey

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Acquire new passengers

Grow ridership with targeted campaigns that reach the right audiences and measure results.

  • Digital campaigns across social, search and display

  • Geo-targeted user activation

  • Campaigns for new routes and regions

  • Referral programmes (member-get-member)

  • Clear performance tracking and ROI measurement
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Increase engagement and retention

Encourage repeat travel with personalised communication and incentives.

  • Targeted push notifications

  • Loyalty and bonus programmes

  • Off-peak travel incentives

  • Targeted messages based on travel patterns
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Shape long-term travel behaviour

Influence how, when and why passengers choose public transport.

  • Peak demand management

  • Employer mobility programmes

  • Partnership activations with events

  • Sustainable mobility initiatives
Success stories

Proven impact of incentives on growth

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Companion Mode Halle
HAVAG • Case Study

HAVAG tested new incentives with FAIRTIQ and found that immediate rewards increased revenue by 20%.

20%

increase in revenue in a proven field test

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TRAVYS header
TRAVYS • Case Study

How TRAVYS & the canton of Vaud turned disruption into a digital mobility win.

46x

increase in short-distance train journeys

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Insights

Make every campaign measurable

FAIRTIQ provides real travel insights that allow operators to plan, execute and evaluate marketing activities effectively, turning marketing into a measurable and strategic tool for growing revenue.

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Segment users by behaviour
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Measure campaign performance and long-term effects
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Test and optimise in a controlled environment with FTQ Lab 
Success stories

How our partner achieved measurable marketing impact

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“Public transport companies are like tankers: a little ponderous and rather slow. FAIRTIQ, on the other hand, would be better compared to a speedboat!”

“FAIRTIQ brings the transport industry together - beyond regional and national limits. We get to talk to other companies who we would otherwise have no contact with and find out about their challenges and initiatives.”

Schwizer
Karin Schwizer

Project Manager Product Development at Appenzeller Railways AG, Switzerland

“We chose FAIRTIQ as our partner four years ago because we wanted to attract more infrequent passengers to public transport. And that's exactly why we needed a solution that is so radically simple.”

Christian Hillbrand
Christian Hillbrand

CEO at Vorarlberg Transport Association, Austria

“Swiss transport has a good reputation beyond the country's borders, which has also preceded the FAIRTIQ ticketing system. As a southern German company, we are reliant on a functioning, tried-and-tested check-in/check-out procedure that offers the customer the best price and is simple, modern and innovative for us to handle. And with FAIRTIQ we are opening the door to neighbouring countries - a real win-win!”

Frank Bärnighausen
Frank Bärnighausen

CEO at Regional Transport Association Lörrach, Germany

“FAIRTIQ in three words? - Fast, straightforward, customer-oriented!”

Andreas Voelker
Andreas Völker

Head of Marketing, Sales and Customer Service at Hallesche Verkehrs AG, Germany

Integrated communication

Communication built into your ticketing platform

Reach passengers throughout their journey using built-in channels that are fully integrated into the FAIRTIQ platform. No additional tools required.

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Push notifications
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In-app messaging
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Email communication
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User satisfaction surveys

Turn travel insights into impactful marketing

Discover how FAIRTIQ helps you create data-driven campaigns that grow ridership and increase passenger engagement.

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FAQ

Everything you need to know about data-driven marketing

What is data-driven marketing for public transport?

Data-driven marketing uses real travel data  to plan, execute and measure campaigns. It helps transport operators improve communication, grow revenue and optimise marketing ROI.

How does FAIRTIQ support data-driven marketing campaigns?

FAIRTIQ provides user insights, audience segmentation and integrated communication channels, including push notifications, in-app messaging and email, to help operators deliver and measure campaigns.

How can FAIRTIQ help shift passenger behaviour?

FAIRTIQ enables targeted campaigns and personalised communication strategies based on real travel patterns, helping shift demand and increase engagement.