The last few months have been pretty eventful for regular public transport users in Germany. The introduction of the ‚Deutschlandticket‘ means that they can now travel as often as they want on any of the country‘s local and regional transport services for just 49 euros a month. Although some 10 million people have already taken up this offer, the ‚Deutschlandticket‘ is not a viable option for many others. So, how can the industry create a pricing system that is accessible for people who do not hold any type of season ticket or travelcard and encourages them to use public transport more regularly? Answering this question is key to the long-term development of public transport and a sustainable rise in passenger numbers.