Turin/Berne, 30.01.2025 - FAIRTIQ, the app that simplifies public transport ticketing by allowing users to travel by public transport seamlessly with one swipe, is now available in Italy. Swiss company FAIRTIQ has partnered with Arenaways to launch the innovative mobile pay-as-you-go ticketing solution (MPAYG) on the formerly suspended line connecting Cuneo and Savigliano via Saluzzo in the Piedmont region. Additional lines are expected to follow soon. This collaboration marks a significant milestone for both FAIRTIQ, as it enters the Italian market, and for Italy, as it embraces MPAYG technology for the first time.
As of January 25, 2025, Italy welcomes back a new train operator: Arenaways. The company has revived the line between Cuneo and Savigliano via Saluzzo, which had been closed to passenger traffic since 2012. This newly reintroduced service, supported financially by the Piedmont region under a 10 year contract, is designed to serve both local residents and tourists, providing a vital connection within the region while enhancing travel opportunities for visitors.
On this occasion, FAIRTIQ was chosen as a mobile ticketing provider for its ability to launch a user-friendly solution without the need to install additional hardware. The company has demonstrated the effectiveness of its Software-as-a-Service (SaaS) platform, widely tested on the market and renowned for its reliability and user-friendly interface. Thanks to the FAIRTIQ application, passengers will be able to travel with a simple swipe on their smartphone on the new Arenaways line.
Matteo Arena, General Manager of Arenaways stated: «FAIRTIQ's innovative pay-as-you-go mobile solution completely fulfils our "Rail different" philosophy, which is based on full accessibility, comfort and a traveller-centric approach. The train is by far the most democratic transport system, and we firmly believe that it will play a key role in the mobility of the future».
Gian-Mattia Schucan, founder and co-CEO of FAIRTIQ, expressed his enthusiasm: “We are thrilled to welcome Italian public transport users to the FAIRTIQ community. Italy and Switzerland share not only a border but also a deep and rich history. It is a true honor for us to contribute to the success of the new railway lines in Piedmont.”
The FAIRTIQ app will allow passengers to travel between Cuneo, Saluzzo and Savigliano and in a later phase between Ceva and Ormea without having to worry about which ticket to purchase, even as a family or group of friends. With the FAIRTIQ solution, accessibility and convenience are destined to redefine the public transport experience. FAIRTIQ is the first MPAYG ticketing solution to arrive in Italy, a country famous for its breathtaking railways.
About Arenaways - Longitude Holding S.r.l.
Arenaways Longitude Holding S.r.l. is a private Italian railway enterprise, founded in Torino in 2021 by a pool of investors with over 30 years of expertise in the industry. The mission of Arenaways is to redefine the train travel experience with criteria of innovation and quality. Two months prior to starting the service on the former suspended route Cuneo-Saluzzo-Savigliano, Arenaways announced the expanding of its corporate structure through the entry of two shareholders leaders in the European market: Renfe Proyectos Internacionales and Serena Industrial Partners. Arenaways aims to extend the service to more secondary lines in Italy up to the InterCity connections on the routes North West – North East and North-Centre-South.
With over 200 million trips completed, FAIRTIQ has established itself as the global leader and pioneer in postpaid ticketing and mobile pay-as-you-go (MPAYG) solutions. Serving more than 1 million active users each month, FAIRTIQ operates currently in eight countries—Austria, Czech Republic, Denmark, France, Germany, Italy, Liechtenstein, and Switzerland. The platform provides regional coverage in 25 areas and national coverage in four, making public transport more accessible and user-friendly. Leading public transport operators and authorities rely on the FAIRTIQ solution - for instance, the Swiss Federal Railways (SBB) integrates FAIRTIQ’s technology within its own app under the name EasyRide. FAIRTIQ’s rapid international expansion continues to attract new users worldwide.
How does FAIRTIQ work
Passengers download the app, start it with one swipe before entering the means of transport and receive a valid ticket without having to enter their destination. When changing trains or buses, the app automatically recognises the change and continues to monitor the journey. When the passenger arrives at the destination, they simply swipe to end the journey. If they forget, the app sends a notification or automatically ends the journey. The best available fare is then automatically calculated, and optimised on a daily basis.
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