Digital, flexible and demonstrably profitable: the new discount model from A-Welle

The A-Welle fare association in Aargau, Switzerland and FAIRTIQ joined forces to develop and market-test new digital discount models aimed at attracting occasional and frequent passengers for whom buying a season ticket does not make financial sense. A-Welle’s key aim was to offer attractively priced digital solutions that would better respond to changing customer needs and drive ridership. The results of market tests demonstrate that discounts based on the customer's total monthly spend lead to more regular public transport use and generate additional revenue for the fare association. Based on these findings, A-Welle decided to introduce the 'premyo' discount model on the FAIRTIQ app as of 1 December 2024. The following case study documents the solution, challenges encountered, and the positive results.