Denmark’s journey to nationwide mobile-first ticketing
📅 Wednesday, 28 January 2026 | 🌍 Online
Denmark has made mobile-first ticketing the new standard at remarkable speed. Within just one year of launch, the Rejsekort app, powered by FAIRTIQ technology, accounts for over 50% of all public transport trips nationwide. The key to this rapid adoption? A smart combination of a mobile-first MPAYG experience and a complementary tap-in/tap-out solution.
In our first TOPIQ Webinar, we explored how Rejsekort A/S delivered this rollout in record time, how user-centric design fueled adoption, and what other transport networks can learn from Denmark’s journey.
Missed the live session? 👇
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