28 January 2026

TOPIQ #1: Denmark's journey to nationwide mobile-first ticketing

TOPIQ #1: Denmark's journey to nationwide mobile-first ticketing

Denmark’s journey to nationwide mobile-first ticketing

📅 Wednesday, 28 January 2026 | 🌍 Online

Denmark has made mobile-first ticketing the new standard at remarkable speed. Within just one year of launch, the Rejsekort app, powered by FAIRTIQ technology, accounts for over 50% of all public transport trips nationwide. The key to this rapid adoption? A smart combination of a mobile-first MPAYG experience and a complementary tap-in/tap-out solution.

In our first TOPIQ Webinar, we explored how Rejsekort A/S delivered this rollout in record time, how user-centric design fueled adoption, and what other transport networks can learn from Denmark’s journey.

 

Missed the live session? 👇

 

fairtiq_icon_q_red_RGB About TOPIQ

TOPIQ is FAIRTIQ’s peer-to-peer webinar series designed to spotlight real-world mobility solutions through the voices of industry partners. Launched in January, each 30-minute session features a different transport authority or operator sharing how they use FAIRTIQ’s technology to overcome regional barriers, engage riders, and achieve their mobility goals. The format combines practical insights with open discussion, concluding with a live Q&A that allows participants to exchange directly with experts and peers.