Header 10 year

10 Years Ahead - Then. Now. Next.

Shaping the Future of Public Transport, Together.

On April 28, 2026, FAIRTIQ celebrated its 10th anniversary. What began as a bold idea has grown into a global innovation—a milestone made possible entirely by the trust, vision, and collaboration of partners like you.

To mark the occasion, we hosted 10 Years Ahead: an exclusive anniversary forum where transit leaders, innovators, and experts gathered to reflect on a decade of impact and map out the next generation of seamless mobility.

Event Program

A full day reflecting on the past, the now and the future of ticketing

SESSION 1 I THEN

🎤 From vision to impact: The easiest way to everyday mobility for everyone, everywhere
Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO
 

🎤 Built together: How FAIRTIQ co-created innovation with its partners from the start

Helmut Eichhorn, Managing Director at Alliance SwissPass

Laurent Roux, CEO at Verkehrsbetriebe Luzern AG

Renato Fasciati, CEO at Rhätische Bahn

Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO

 

🎤 Nationwide change: Why Denmark decided to move from legacy ticketing to Mobile Pay-As-You-Go

Kasper Schmidt, Former CEO Rejsekort & Rejseplanen A/S

SESSION 2 I NOW

🎤 From strategy to nationwide rollout: Denmark's inclusive mobile-first transformation
Tina Hørbye Christensen, CEO Rejsekort & Rejseplan A/S

🎤 Reducing barriers to public transport: On the accessibility of MPAYG apps
Dr. Andreas Uebelbacher, Head of Accessibility Services at Access for all

🎤 Why free public transport is a bad idea
Thomas Ableman, Founder of Freewheeling

SESSION 3 I NEXT

🎤 Nudging travelers across generations: Designing smart tariffs that drive behavioral change and prevent fraud

Mathilde Laurent, Head of Marketing Research, Quality, Pricing & Distribution at SNCF Voyageurs
Daniel Aubaret, Marketing and Customer Relations Director at SNCF Voyageurs

🎤 Designing behavior change in public transport: Nudges, Pricing and Rewards. What works?

Monika Moritz, Deputy Managing Director at A-Welle
Serge Collaud, Managing Director of TPF
Silvio Sticher, PhD, University of Lucerne (HSLU)

🎤 On the future of seamless ticketing
Matthias Bütler, Head of Passenger Services Markets and Member of the Management Board of SBB CFF FFS (a.i.)

🎤 Be-In/Be-Out: The journey from vision to real-world trials
Knut Ringat, Managing Director at RMV
Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO

🎤 FAIRTIQ’s product vision for inclusive, mobile-first Pay-As-You-Go
Anne Mellano, FAIRTIQ Co-CEO
Luise Rohland, Chief Markets Officer at FAIRTIQ 

Approximate start at 9.30am. The official program ends at approximately 6pm and is followed by a dinner celebration.
Program and times subject to change

Watch the Replays

SESSION 1 I THEN

Reflecting and celebrating the past

How do you turn a simple idea into a massive transit movement? Our opening sessions look back at the early milestones, trials, and close partner collaborations that laid the groundwork for nationwide ticketing breakthroughs.

From vision to impact: The easiest way to everyday mobility for everyone, everywhere

 

🎤 Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO

How do you turn a simple idea into a massive transit movement? In this opening talk, Gian-Mattia Schucan looks back at the early days. He breaks down the major milestones, the biggest challenges, and the core philosophy that drove the creation of the world’s easiest ticketing solution.

Gian-Mattia Schucan

Built together: How FAIRTIQ co-created innovation with its partners from the start

 

🎤 Helmut Eichhorn, Managing Director at Alliance SwissPass
🎤 Laurent Roux, CEO at Verkehrsbetriebe Luzern AG
🎤 Renato Fasciati, CEO at Rhätische Bahn
🎤 Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO

Great innovation isn't a solo effort. In this panel discussion, public transport leaders from Switzerland share the inside story of how close collaboration and a shared vision laid the groundwork for regional and nationwide ticketing breakthroughs.

Panel discussion

Nationwide change: Why Denmark decided to move from legacy ticketing to Mobile Pay-As-You-Go

 

🎤 Kasper Schmidt, Former CEO Rejsekort & Rejseplanen A/S

Modernising a country's entire transit infrastructure requires a smart approach. Kasper Schmidt shares the strategic decisions, political alignments, and bold vision that allowed Denmark to successfully transition away from its traditional smartcard system in favour of a mobile-first future.

Kaspar Schmidt

SESSION 2 I NOW

Feeling the current pulse of the industry

Transitioning millions of citizens to digital systems requires more than just good software. These sessions unpack the data, change management strategies, and UX accessibility standards of modern rollouts.

From strategy to nationwide rollout: Denmark's inclusive mobile-first transformation

 

🎤 Tina Hørbye Christensen, CEO Rejsekort & Rejseplan A/S

Go behind the scenes of Denmark’s massive transit rollout. Tina Hørbye Christensen discusses the practical realities, user adoption metrics, and the actual change management strategies required to transition millions of citizens to a digital-first system.

Rejsekort Tina

Reducing barriers to public transport: On the accessibility of MPAYG apps

 

🎤 Dr. Andreas Uebelbacher, Head of Accessibility Services at Access for all

True digital mobility means nobody gets left behind. Dr. Andreas Uebelbacher takes a close look at the UX and accessibility standards needed to ensure mobile pay-as-you-go apps work seamlessly for everyone—including travellers with disabilities.

Andreas Uebelbacher-3

Why free public transport is a bad idea

 

🎤 Thomas Ableman, Founder of Freewheeling

In this thought-provoking talk, Thomas Ableman takes a contrarian look at transit economics. He explores why eliminating fares can actually end up harming public transport networks, and why fixing friction, funding, and ticketing simplicity is a much better path forward.

Thomas Ableman-1

SESSION 3 I NEXT

TOPIQS that shape the industry of tomorrow

What's next? From algorithmic nudges to automatic Be-In/Be-Out (BIBO) tracking, get an exclusive look at the technologies and product roadmaps shaping tomorrow's passenger experience.

Nudging travelers across generations: Designing smart tariffs that drive behavioral change and prevent fraud

 

🎤 Mathilde Laurent, Head of Marketing Research, Quality, Pricing & Distribution at SNCF Voyageurs
🎤
Daniel Aubaret, Marketing and Customer Relations Director at SNCF Voyageurs

How do you appeal to Gen Z and seniors at the same time? Mathilde Laurent and Daniel Aubaret showcase how modern, smart tariff structures can naturally encourage ridership and guide passenger behaviour. All while minimising fare evasion without heavy-handed enforcement.

Occitanie-3

Designing behavior change in public transport: Nudges, Pricing and Rewards. What works?

 

🎤 Monika Moritz, Deputy Managing Director at A-Welle
🎤
Serge Collaud, Managing Director of TPF
🎤
Silvio Sticher, PhD, University of Lucerne (HSLU)

What actually gets people out of their cars and onto buses and trains? Industry experts from Switzerland debate the real-world effectiveness of psychological nudges, variable pricing models, and loyalty rewards using recent empirical data.

Panel Discussion A-Welle

On the future of seamless ticketing

 

🎤 Matthias Bütler, Head of Passenger Services Markets and Member of the Management Board of SBB CFF FFS (a.i.)

Get a forward-looking vision from the backbone of Swiss transit. Matthias Bütler shares how national operators plan to handle changing passenger expectations and evolving digital ecosystems to keep the future of travel entirely seamless.

SBB

Be-In/Be-Out: The journey from vision to real-world trials

 

🎤 Knut Ringat, Managing Director at RMV
🎤
Gian-Mattia Schucan, FAIRTIQ Founder & Co-CEO

Moving beyond the manual swipe. Knut Ringat and Gian-Mattia Schucan give a status report on the latest real-world trials of BiBo (Be-In/Be-Out) technology, where the network automatically detects the traveller without them ever needing to touch their phone.

Knut Ringat

FAIRTIQ’s product vision for inclusive, mobile-first Pay-As-You-Go

 

🎤 Anne Mellano, FAIRTIQ Co-CEO
🎤
Luise Rohland, Chief Markets Officer at FAIRTIQ

Get an exclusive sneak peek at the roadmap ahead. Anne Mellano and Luise Rohland share the company's upcoming product developments aimed at tackling the next generation of global transit challenges and expanding inclusive mobility.

Anne Mellano and Luise Rohland

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