Umbria Moving Project Demonstrates Potential for Digitized Public Transport Experience

February 26, 2024 Umbria Moving Project Demonstrates Potential for Digitized Public Transport Experience

Rome/Bern - February 26, 2024 - As part of the Open Italy Program 2023/2024, initiated by Elis, a non-profit organisation, FAIRTIQ implemented a project for innovative travel data collection in Umbria in close collaboration with Ferrovie dello Stato Italiane and its companies Trenitalia and Busitalia.

The 'Umbria Moving' project, initiated under the Open Italy programme of ELIS Innovation Hub, aimed to explore innovative solutions for optimising the purchase and travel experience of Trenitalia customers. Leveraging FAIRTIQ's expertise in intermodal digital payments, the project focused on tracking user movements across multimodal transport modes.

"Trenitalia's primary objective is to enhance the level of digitization in local and national public transport services," said Manuela Riccardi, Digital Payment Specialist at Trenitalia. "Through 'Umbria Moving,' we aimed to address existing challenges in payment experience and system usability, particularly in the context of multimodal transport."

FAIRTIQ, a Swiss-based tech company renowned for its user-friendly digital payment app, provided the technological backbone for the project. With its seamless interface and positive user feedback, FAIRTIQ emerged as the ideal partner for Trenitalia's digital transformation journey.

FAIRTIQ Co-CEO Gian-Mattia Schucan: “The Ferrovie dello Stato Group is a highly diversified Company, a Group that includes corporations operating in both rail and road transport. So collaborating was a no-brainer and we are glad we could make it happen. We can’t wait to continue working together and perhaps one day enable travel all the way from Denmark to Calabria!”

The PoC, which focused on the experimentation of FAIRTIQ's route tracking capabilities, yielded promising results. The application demonstrated overall reliability and received positive feedback from testers.

Looking ahead, Trenitalia plans to explore further integration of FAIRTIQ's functionalities, including in-app pricing and ticketing for transport services, with the ultimate goal of nationwide implementation. The success of the 'Umbria Moving' project underscores the potential of digital solutions in revolutionising the public transport landscape.

As the project concludes, stakeholders are optimistic about the future of digitised public transport in Italy. By embracing innovative technologies and fostering collaboration between industry players, Trenitalia, FAIRTIQ, and ELIS Innovation Hub are poised to lead the way towards a more efficient, user-centric transport ecosystem.


About Trenitalia

Trenitalia is the leading Italian railway company, offering rail services across the country. Founded in 2000, Trenitalia is committed to promoting safe and efficient travel.


About ELIS Innovation Hub

ELIS Innovation Hub is an ecosystem dedicated to innovation and development, fostering collaboration between large companies, start-ups, universities, and research centers. ELIS Innovation Hub focuses on digital transformation and the adoption of new technologies to drive economic and social development.



FAIRTIQ, an innovative Swiss company, specialises in mobile In/Out public transport ticketing, providing a user-friendly app for seamless travel experiences. With operations across Switzerland and Europe, FAIRTIQ is revolutionising the way people pay for public transport. FAIRTIQ was recently selected to provide nationwide ticketing in Denmark.

Over 130 employees are involved in the operation and ongoing development of the product. FAIRTIQ was founded by Gian-Mattia Schucan in 2016 and is a private limited company with headquarters in Bern.

With over 145 million journeys in total, FAIRTIQ is the world’s most successful check-in/check-out solution available for iPhone and Android. FAIRTIQ’s partners include public transport companies and associations in Switzerland, Germany, Austria, Liechtenstein and France. Swiss Federal Railways (SBB) uses the technology operated by FAIRTIQ in its own app, EasyRide, and Austrian Federal Railways (ÖBB) also uses FAIRTIQ technology in its app.