FAIRTIQ brings mobile pay-as-you-go ticketing to Sweden with Hallandstrafiken

Falkenberg/Bern, 3 September 2025 – Hallandstrafiken, the public transport operator for Sweden’s Halland region, has launched a pioneering pilot project with FAIRTIQ, the world leader in mobile ticketing technology. This marks Sweden’s first mobile pay-as-you-go (MPAYG) ticketing system, making public transport simpler than ever.

With just a swipe to start and end their journey, passengers can now travel seamlessly on all Hallandstrafiken services—trains as well as buses—without worrying about zones, fare levels, or ticket types. The app automatically calculates the best available price. No paper tickets. No pre-planning.

A test of seamless mobility
The pilot, now live, will evaluate the app’s user experience and gather passenger feedback, with user satisfaction and fare transparency among the key evaluation criteria. The project will also trial new fare-capping models and analyse customer preferences and travel patterns, with a particular focus on occasional travellers. Insights from the pilot will inform Hallandstrafiken’s long-term ticketing and pricing strategies. Hallandstrafiken is the first operator in Sweden to launch FAIRTIQ.

FAIRTIQ strengthens its Nordic presence
Following a successful nationwide launch in Denmark in 2024, where the “Rejsekort” app has already enabled more than 35 million journeys, FAIRTIQ has shown its ability to transform ticketing systems at scale. Building on this momentum, the company is now expanding further in the Nordics: alongside Sweden, a new rollout in Buskerud County, Norway, is underway.

About Hallandstrafiken
Region Halland manages public transport in Halland, on Sweden’s west coast. Hallandstrafiken is part of the region’s Department for Regional Development and is responsible for bus, train, and specialised transport services, including school transport, medical transport, and services for passengers with special needs.

About FAIRTIQ
With over 250 million trips completed, FAIRTIQ has established itself as the global leader and pioneer in postpaid ticketing and mobile pay-as-you-go (MPAYG) solutions. Serving more than 1 million active users each month, FAIRTIQ operates currently in nine countries—Austria, Czech Republic, Denmark, Sweden, France, Germany, Italy, Liechtenstein, and Switzerland. The platform provides regional coverage in 25 areas and national coverage in four, making public transport more accessible and user-friendly. Leading public transport operators and authorities rely on the FAIRTIQ solution - for instance, the Swiss Federal Railways (SBB) integrates FAIRTIQ’s technology within its own app under the name EasyRide. FAIRTIQ’s rapid international expansion continues to attract new users worldwide.

How does FAIRTIQ work
Passengers download the app, start it with one swipe before entering the means of transport and receive a valid ticket without having to enter their destination. When changing trains or buses, the app automatically recognises the change and continues to monitor the journey. When the passenger arrives at the destination, they simply swipe to end the journey. If they forget, the app sends a notification or automatically ends the journey. The best available fare is then automatically calculated, and optimised on a daily basis.

👉 Press photo to download
👉 FAIRTIQ media kit