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'This frictionless, inclusive and secure travel experience sets a new benchmark for European mobility,' says Tina Hørbye Christensen, CEO of Rejsekort & Rejseplan A/S. 'We completed the project on budget and on time, and 90% of the users are really happy with the solution. That’s incredibly unusual when we look at international IT projects.'
‘From a business perspective, we needed to replace the old system. But more importantly, there was a great demand for a digital solution among Danish travellers,’ Tina explains. ‘Rejsekort was the only physical card people still had in their wallets,’ Tina adds. ‘Driver’s licences, payment cards, insurance – everything else had already gone digital.’
‘Danish travellers often asked if they could finally get a digital ticketing solution,’ says Tina Hørbye Christensen, CEO of Rejsekort & Rejseplan A/S. ‘They were already used to cashless payments in almost all other parts of life.’
‘A credit card-based open loop system would’ve required a large investment in infrastructure,’ Tina explains. ‘With MPAYG, we reduced these costs significantly.’
‘We are currently phasing out the card-based ticketing system to implement the completely new digital app, which is the new payment system for all of Denmark’s public transport,’ explains Tina Hörbye Christensen, CEO of RKRP. ‘This is part of a national strategy to ensure seamless, digital mobility solutions across the entire network.’
‘We chose FAIRTIQ based on a tender process and clear criteria: technical fit, price and user experience,’ says Tina. ‘Their system was ready for nationwide use, based on check-in/check-out, and had a strong track record across Europe.’
‘In Denmark, we often think we’re too unique for a standard solution. But this time we said: if something needs changing, we adjust the pricing and zone logic—not the system itself. That mindset saved us time and money’, Tina reflects.
‘We eliminated all the inconveniences of the old system—like forgetting the card, missing check-outs or misreading devices,’ says Tina. ‘According to our travel surveys, 90% of users now say it’s easier to travel by public transport.’
‘We’re in the final testing phase, and we want to ensure this works for customers with disabilities or those who prefer physical cards,’ Tina confirms.
Over 1.5 Million user registrations & more than 1 Million distinct active users
have traveled with one swipe at least once - making it the fastest adoption of a transport app in Denmark's history
Largest onboarding spike at the public launch in September 2024
with more than 325 000 new sign-ups in one single month
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User satisfaction above 90%
90% of surveyed travelers say the app 'makes public transport easier' - up from 65% under the old card system.
Nationwide market share above 35% as of May 2025
Just seven months after the public launch, more than 35% of Rejsekort's transactions across rail, bus, tram and metro are now paid via the Rejsekort app - and rising.
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‘This is a transformative moment in Danish public transport,’ said Jens Willars, CCO of Rejsekort & Rejseplan A/S. ‘We’re making travel easier and more accessible than ever.’
“Many countries believe their transport systems are too unique for standardised solutions. My advice is: think again. A standard solution saves time, money, and just works,” Tina advises.
