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    Case Study

    The state of MPAYG 2024

    Mobile Pay-As-You-Go 2024, the year in review

    2024 was a landmark year for Mobile Pay-As-You-Go (MPAYG). With over 200 million trips processed across 23 regions and eight countries by the end of the year and a continuing growth, FAIRTIQ’s technology hit an all-time high in 2024 — proving itself as a flexible, reliable solution for modern public transport.

    Across Europe, regional and national partners embraced MPAYG by FAIRTIQ to simplify multimodal travel and integrate local fare policies. From Zlín’s next-generation tariff to Denmark’s nationwide rollout, MPAYG is helping shape the future of public transport. Tariff and product innovations such as spending-based discounts, gamified loyalty programmes, and community mobility vouchers made travel more seamless and rewarding for suppliers and users alike. And with Companion Mode now supporting dogs and bikes in addition to humans, inclusivity is at the heart of every journey.

    Swipe. Board. Enjoy the journey.

    Combining dynamic best-fare calculations with a mobile-first experience, MPAYG ensures that every rider - daily commuter or occasional user - always gets the right price.

    Untitled design (13)«MPAYG brings the comfort and pricing-security of flat-rate passes - such as Switzerland's General Abonnement or Germany's Deutschlandticket - to occasional users who either don't need or can't commit to a subscription. By calculating the best fares in real time, MPAYG expands public transport accessibility across the entire network»

    Frank Bärnighausen, Managing Director at RVL

    MPAYG Growth at a Glance

    The mobile pay-as-you-go technology by FAIRTIQ followed a remarkable growth pattern since its start, reaching a new record high in 2024.

    Yearly trip volume with MPAYG by FAIRTIQ

    Yearly trip volume with MPAYG by FAIRTIQ

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    Over 78 Million trips

    powered in 2024

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    +200 Million trips

    completed since start - new record high

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    More than 1.2 Million monthly active users

    reached in 2024

     

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    Net Promoter Score of 9.5 & avg. app rating of 4.65

    reflecting exceptional user satisfaction

    Unlocking a world of smart international travel

    As of 2024, the mobile-pay-as-you-go technology by FAIRTIQ covered 23 regions across 8 European countries, enabling more than 72 Million travelers* to potentially start their next public transport journey with just one swipe.
    *Based on current population data (May 2025)

    Regional availability of MPAYG by FAIRTIQ May 2025
    Regional availability of MPAYG by FAIRTIQ (May 2025)

    MPAYG rollouts by FAIRTIQ in 2024

    In 2024, MPAYG technology continued to grow, with FAIRTIQ supporting eight key rollouts across Europe. These new launches marked an important step for digital ticketing, helping transport operators simplify fare collection, improve passenger experience, and reduce reliance on costly hardware. Each rollout reflects how MPAYG can adapt to different regional contexts, supporting operators and making public transport more convenient and accessible on a regional or national level. 

    Transport networks Ingolstadt & Braunschweig, Germany

    February 2024

    Regional rollout of MPAYG across buses, trams, and trains.

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    Limburg, Germany

    April 2024

    Regional MPAYG rollout in the Glimble app

    Glimble Arriva image

    Zlín Region, Czech Republic

    June 2024

     A fully digital MPAYG rollout with integration of the Next-Generation Tariff

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    Normandie, France

    July 2024

    Area expansion and seamless integration of MPAYG with SNCF trains and buses.

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    Denmark

    September 2024

    Nationwide deployment of MPAYG replacing aging card-based systems.

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    Maastricht to Aachen, Germany-Netherlands

    October 2024

    Cross-border MPAYG rollout in the Glimble app

    Glimble Arriva image

    Trieste, Italy

    December 2024

    Regional MVP MPAYG rollout in the Glimble app

    Glimble Arriva image

    Highlight 1
    Zlín Region, Czech Republic

    Untitled design (16)«I cannot stress enough how professional FAIRTIQ's project management is, but the whole communication was also very human. »
    Martin Štětkař, Managing Director of IDZK

    Cumulative FAIRTIQ Downloads in Zlín Region, 2024

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    Partner Goal

    Simplify ticketing and enable seamless multimodal integration.

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    Go Live

    July 2024: Fully digital MPAYG rollout, bypassing additional hardware investment.

    • 6,400 app downloads in the first month.
    • Over 10,000 FAIRTIQ trips in four weeks.
    • More than 200,000 trips within six months.

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    Key success factors
    • Seamless integration across all operators and modes
    • Rapid rollout and customer acceptance thanks to strong local partnerships
    • Awareness campaigns that built trust

    Highlight 2
    Denmark

    Untitled design (14)«Many countries believe that their transport systems are too unique for standardised solutions. My advice is: think again. A standard solution saves time, money, and just works»
    Tina Hørbye Christensen, CEO of Rejsekort/Rejseplan A/S

    Number of monthly active Rejsekort app users in Denmark (2024)

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    Partner Goal

    Replace an aging card-based system with a requested, smartphone-first solution accessible to all.

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    Go Live

    September 2024: Nationwide rollout just ten months after contract signing.

    • 1.5 Million user registrations in seven months
    • Over 1 Million active users travelling with one swipe at least once in 2024
    • Market share above 30% within six months of the launch

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    Key success factors

    User Demand

    High public demand for a digital solution without the pain of 'forgotten tap-outs'

    Strategic decision

    to go mobile-first with a standard solution on a national level

    Fast & scalable solution

    Fast, scalable and cost-efficient roll-out thanks to a fully digital solution

    Timeline of the MPAYG rollout in Denmark, 2023 - 2025

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    Building Tomorrow's Travel Experience

    Product and Tariff Innovation

    In 2024, FAIRTIQ’s MPAYG technology continued to deliver features that simplify travel, build loyalty, and open up new revenue streams for public transportation authorities and operators.

    Launched in 2024 in collaboration with FAIRTIQ, A-Welle’s premyo offers dynamic, monthly spending-based rebates, increasing ridership and revenue with tiered discounts embedded directly in the FAIRTIQ app.

    → Read more about premyo here

    Introduced in 2024, the scientifically proven FAIRTIQ Bonus loyalty programme rewards frequent travel with a discount of up to 15% off monthly fares, driving repeat usage while maintaining pay-as-you-go flexibility.

    → Read the Bonus Case Study

    Implemented in 2024 alongside FAIRTIQ, Flensburg’s “Engagierte Stadt” program uses voucher-based grants to offer free rides to local volunteers—no paper tickets required. Katharina Bluhm, coordinator for the city’s volunteer network, reports overwhelming uptake and sees this as a template for socially-driven, data-backed mobility incentives.

    → Read more about Flensburg’s community mobility here

    Tickets for Dogs and Bikes

    In 2024, FAIRTIQ took another step forward by expanding the Companion Mode feature to include not just people, but also dogs and bikes. With this new functionality, FAIRTIQ users can now travel with their four-legged friends or their bicycles with a single swipe in the app, just like they would with any human companion*.

    *feature availability can differ across regions

    International Recognition

    FAIRTIQ’s commitment to simplifying and modernising public transport ticketing was recently recognised at the Transport Ticketing Global (TTG) Awards 2025 in London. Two key partners—Occitanie and Rejsekort & Rejseplan A/S—were honoured for their achievements in partnership with FAIRTIQ:

    Best Commercial Strategy Initiative – Occitanie

    La Région Occitanie / Pyrénées-Méditerranée & SNCF Voyageurs received this award for their innovative, flexible, and data-driven pricing solution developed in collaboration with FAIRTIQ. This approach has already attracted over 237,700 users and delivered more than 7.3 million journeys—a 68% increase in traffic since 2019.

    Best Passenger Experience Initiative – Rejsekort & Rejseplan A/S

    This award recognises the nationwide deployment of FAIRTIQ’s MPAYG solution in Denmark. Together with Rejsekort, we enabled a seamless, mobile-first experience that has set a new standard in passenger convenience.

    The journey ahead

    2024 proved that MPAYG is more than a digital ticket—it's a catalyst for change. Working alongside partners, FAIRTIQ continues to shape smarter, more inclusive mobility. Looking forward, we're committed to helping build the next generation of user-friendly, sustainable public transport. Together, we’re making travel simpler, fairer, and more accessible for everyone.

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